Offer and launch calendar
Define the audience, message, release date, dependencies and approvers in one calendar. Timing follows product readiness.
09 / Product Launch Campaigns
Your offer, content and website.Ready for the same launch.
A product launch plan that connects positioning, campaign assets, a landing page and measurement. Agree the release date, channels and responsibilities, then learn from the enquiries and product use you can track.
One story. Every channel. A coordinated launch.
What we measure togetherSuccess measures defined for your project.
01Qualified sign-ups
02Acquisition cost
03Channel conversion
Explore how it works
Inside the service
Before. During. After.
✳
01Position02Build anticipation03Go live04Optimize
Position Process illustration, not a client result. Your approved scope defines the deliverables.
01 / The scope
What we build together.
Your product and offer need to be ready for the agreed date. Assign an approver and an enquiry owner. Media spend, external partners and post-launch support are stated separately; no launch can guarantee demand or sales.
Agreed campaign materials
Content and visual formats for the chosen channels. PR, partner production or influencers require an explicit separate scope.
Landing journey and activation
Align the page, enquiry destination and approved channels. Media spend and channel management are separate budget lines.
Measurement and review
Define tracked actions, baseline and the post-launch review. Report enquiry quality or product use only when the data supports it.
Scope and acceptance checklist
Document deliverables, approval points, revisions and exclusions so completion can be checked against the proposal.
Costs and operating guidance
Record agreed account access, third-party costs and any ongoing support. Further work needs a separate scope.
02 / From idea to execution
How it comes to life.
One calendar, with clear owners.
Strategy & Positioning
We define your market position, audience segments, key messaging, and channel strategy. The output is a comprehensive launch plan with clear milestones and success metrics.
Creative Production
All campaign assets are produced: landing pages, ad creative, video content, email sequences, social content, and any other materials required by the launch plan.
Pre-Launch Build-Up
Teaser campaigns, waitlist generation, influencer and partner outreach, and audience warming. We build anticipation before the official launch date.
Launch Execution
Coordinated activation across all channels on launch day. Real-time monitoring, rapid creative optimization, and budget reallocation based on early performance data.
Post-Launch Optimization
Performance analysis, campaign scaling for winning channels, retargeting activation, and strategic recommendations for sustaining momentum beyond the launch window.
03 / The right fit
Who This Is For
- Startups preparing for their first product launch
- Companies releasing a major new feature or product line
- Brands entering a new market and need a launch campaign that establishes presence
- Teams that have built something great but do not have the marketing capacity to launch it properly
- Founders who know their product is ready but are not sure how to take it to market effectively
Problems We Solve
You Built It but Nobody Came
You invested months in building a product and launched it with a blog post and a tweet. The world shrugged. We build launch campaigns that create momentum, generate demand, and put your product in front of the right audience at the right time.
Your Launch Lacks a Cohesive Strategy
Posting on social media is not a launch strategy. A real launch requires coordinated messaging, multi-channel activation, creative assets, and a timeline that builds anticipation before the big moment. We provide the strategic framework.
You Cannot Afford to Miss Your Window
First impressions matter and launch windows are finite. A weak launch is difficult to recover from. We plan and execute launches that make the most of your window and set you up for sustained growth after the initial push.
You Do Not Have the Team to Execute
A proper launch requires strategists, creatives, copywriters, media buyers, and project managers working in concert. Most teams cannot staff that internally for a single launch. We provide the full team for the duration of the campaign.
04 / FAQ
Let’s clear things up.
When should we involve you?
Before the launch date and offer are locked, when possible. We work backward from the date to assess positioning, asset production, channel preparation, and testing time.
Is advertising spend included?
Media spend is separate from the agreed service scope. You approve budgets and channels before activation; we define how campaigns and conversion tracking will be managed.
What is included after launch?
Agree the review period, tracked actions and any optimisation or support in the proposal. Production, channel management and advertising spend are separate budget lines. Continued campaigns require their own scope.
Connect the bigger picture
Even better together.
01 / 09Growth & Visibility
Social Media Management
Social media management with a calendar, content production and approvals. Start with 8 posts, 15 stories and one professional shoot, then review what people watch, save and ask about.
Learn More
02 / 09Creative & Launch
Creative Production
Photography, video, reels and design from a shared creative brief. Plan the moodboard and shot list, produce the material and deliver the formats your campaign needs.
Learn MoreMusée / Product Launch Campaigns
One calendar, with clear owners.
Your product and offer need to be ready for the agreed date. Assign an approver and an enquiry owner. Media spend, external partners and post-launch support are stated separately; no launch can guarantee demand or sales.
Let’s talk