Social media management with a calendar, content production and approvals. Start with 8 posts, 15 stories and one professional shoot, then review what people watch, save and ask about.
Gary Vaynerchuk shares his perspective on social media strategy in this 2025 keynote. Watch the original talk for context and ideas to discuss for your brand.
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Explore how it works
Inside the service
A month with a point of view.
musee.08posts / month
musee.15stories / month
musee.01shoot / month
✳
Process illustration, not a client result. Your approved scope defines the deliverables.
01 / The scope
What we build together.
Your team provides accurate offers, brand materials, account access and a nominated approver. Media spend is separate. Report enquiries only when tracking is available; reach and engagement do not establish sales.
01
Audience and editorial direction
Agree the audience, brand voice, content themes, platforms and the action each format should support.
02
8 posts and 15 stories
The starting monthly calendar sequences approved copy and visuals. Formats, publication dates and revisions are defined together.
03
One professional shoot
A monthly shoot with a videographer. Agree duration, location, shot list, edits and logistics before production.
04
Meta campaigns: separate scope
Lead campaigns for Albania and Italy can be agreed separately. Creative, conversion tracking, management and media spend are defined before activation.
05
Publishing and response rules
Set approval dates, account access and any community response hours, escalation rules and exclusions in the monthly scope.
06
A measured monthly review
Review the available reach, engagement and tracked enquiries. Separate content signals from sales and use the findings for the next calendar.
02 / From idea to execution
How it comes to life.
Plan the month before the shoot.
01
Audit & Strategy
We analyze your current social presence, competitor activity, and audience behavior. Then we build a strategic plan that connects social media to your business goals.
02
Content System Setup
We establish content pillars, create templates and brand guidelines for social, and build a production workflow that ensures consistent quality and output.
03
Execute & Engage
Content publishing follows the agreed calendar, alongside community management and active engagement. We treat your social channels as living conversations, not broadcast channels.
04
Analyze & Optimize
Weekly performance checks and monthly strategy reviews. We double down on what is working, retire what is not, and continuously evolve the approach based on data.
03 / The right fit
Who This Is For
Businesses that know they need a social presence but do not have in-house capacity to do it well
Companies posting inconsistently or without a clear strategy behind their content
Brands with strong products but weak social proof and community engagement
Marketing teams that want to connect social media efforts to measurable lead generation
B2B companies that want to build thought leadership on LinkedIn and other professional platforms
Problems We Solve
Your Social Channels Are Inconsistent
You post when you remember, the quality varies, and there is no cohesive narrative tying it together. Inconsistency kills social algorithms and audience trust alike. We bring structure and consistency without losing authenticity.
Social Media Feels Like a Time Sink
You are spending hours creating content, managing comments, and tracking performance but cannot point to a single lead or sale it has generated. We restructure your social strategy around outcomes, not just activity.
Your Brand Does Not Stand Out
Your feed looks like every other company in your space: generic stock imagery, corporate jargon, and content that gets scrolled past. We create distinctive content that stops the scroll and builds recognition.
04 / FAQ
Let’s clear things up.
What is included in the monthly plan?
8 posts, 15 stories and one professional shoot. We agree on channels, formats, copy, shoot details, approval dates and revision rounds before production. Additional output has a separate scope.
Are Meta campaigns and ad spend included?
Meta lead campaigns for Albania and Italy can be scoped separately. Agree the audience, creative, landing destination and conversion tracking. The platform’s advertising spend is separate from management and organic content.
Who approves content and owns the accounts?
Your nominated approver reviews the calendar, copy and visuals. Your business retains its social and advertising accounts; we use the access needed for the scope. The proposal specifies asset rights, source files and the handover.
Your team provides accurate offers, brand materials, account access and a nominated approver. Media spend is separate. Report enquiries only when tracking is available; reach and engagement do not establish sales.